There is a startup in the love industry that promised to help people find real relationships — not just sex. But, as with so many things in love, it didn't go according to plan. The app became yet another hookup app. Today, after 10 months of soul-searching, the startup is making a very public commitment to change.
It's called Hinge, and it's based in Manhattan's Flatiron District. Back in January, it was coming to grips with a crisis.