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Despite Big Market In Florida, Obamacare Is A Hard Sell

Enroll America outreach workers talk to congregants at the Mt. Calvary Church in Jacksonville, Fla.
Eric Whitney
Enroll America outreach workers talk to congregants at the Mt. Calvary Church in Jacksonville, Fla.

Getting people to sign up for health insurance under the Affordable Care Act remains an uphill battle in much of Florida.

Politicians in the state erected roadblocks to the law from the beginning — from joining in the 2010 lawsuit to thwart the law to placing restrictions on what insurance helpers called navigators can tell people seeking advice.

Even so, advocates have been trying to get the word out to an estimated 1.6 million Floridians who qualify for new subsidies to make coverage more affordable. Florida has the second-highest rate of uninsured residents in the U.S., yet it seems many who could benefit the most aren't interested in listening.

The message will be hardest to get across, many say, in the Florida Panhandle, where sandy white beaches on the Gulf Coast back up to vast pine forests. Towns are small and scattered. The area is closer both politically and geographically to neighboring Georgia and Alabama than faraway Miami.

At local events like the recent Florida Forest Festival and the self-proclaimed World's Largest Free Fish Fry in Perry, it's not hard to find people like Elijah Mott, an itinerant heavy equipment operator who says he doesn't know much about the health care law, and that most of what he's heard is bad.

"I think it sucks," he says.

The median household income in this county is about $40,000 a year. Lots of jobs here don't come with health insurance. That means many here like Mott, who doesn't have steady work at the moment, probably qualify for subsidies to help them afford coverage.

But Mott isn't buying the idea that the health law could possibly be good for his family. "I would have to say no," Mott says, "I haven't investigated deep enough to know if there is anything."

Mott and 41-year-old Michael Dees of Mayo, who works in a paper mill, have mostly heard that Obamacare is going to increase the price of health insurance, making it more unaffordable for people like them.

Dees says he expects to be laid off soon, and worries about how he's going to buy coverage for his family.

"Who can afford $700 a month?" he asks. "It's easier to pay for the damn penalty at the end of the year the IRS is going to charge you than pay $500 a month."

Dees says it's news to him that the health law offers people making less than $45,960 a year help paying monthly premiums.

"I really hadn't heard about the subsidy," he says.

Guys like Dees and Mott are exactly who health law advocates like Karen Woodall are trying to reach. A longtime lobbyist for children's and family issues in Florida's capital, Tallahassee, she says it's tough to convince people here that the law might help them.

"It's challenging to overcome messages that are coming out of elected officials' offices and a governor's office," she says.

Florida said no to both the law's Medicaid expansion, and to tens of millions of dollars to advertise new subsidies for those with incomes between 100 and 400 percent of the federal poverty level

Privately funded groups like Enroll America are trying to supply the outreach and education in Florida. That includes partnering with churches like the Sanctuary at Mt. Calvary in urban Jacksonville, on Florida's Atlantic coast about three hours east of Perry.

Pastor John Allen Newman invited Enroll America representatives to address his congregation one recent Sunday. From the pulpit, he warns his flock of several hundred against misinformation he says opponents of the law are spreading.

"People perish for what?" he asks.

"Lack of knowledge," comes the practiced response.

Newman tells congregants that the law helped him get coverage after a large private insurer turned him down because of a pre-existing condition. "This Affordable Care Act is saving lives," he says.

The message hits home with 23-year-old truck driver Anthony Person. "I never knew what it was before until I started coming to this church," Person says. Pastor Newman, he says, "started explaining it to us the way I could understand it."

Person left his contact information at the Enroll America table in the church's lobby to get help signing up for new Obamacare coverage.

"My job is one that does not have the best benefits, so I need health insurance to cover myself," he says.

And then, there are those who might just fall through the cracks.

Back in the Panhandle, Karen Ray wishes subsidies to help working people afford coverage had been available when she was running her small business out of Delray Beach.

"There hasn't been a realization how many people out there are the working poor," she says, "working hard and not getting health care. And just living paycheck to paycheck and hoping nothing goes wrong."

Things went wrong for Ray in a big way after the BP oil spill in 2010.

"I had a beach wedding business, and it kind of went downhill after the oil spill," she says. "I've just been trying to get back on my feet since then."

Even before the oil spill, her business never generated enough income to provide health insurance, says Ray, 60. She used to get coverage through her husband's job.

"I lost my business, and my marriage and my house, at the same time," she says, laughing wryly.

That's left her uninsured. She knows about the law — and she also knows that because she lives in Florida, she is unlikely to benefit from it.

If Ray lived in one of the 25 states expanding Medicaid, she would qualify for new coverage. But because Florida isn't expanding, being poor alone isn't enough to get Medicaid here. Benefits here are reserved primarily for children, pregnant women and the disabled.

And because Ray has no income, she won't qualify for new Affordable Care Act tax credits designed to help the working poor afford private health coverage.

"I could maybe scrounge up the money to go get a mammogram. What if it comes back positive? What happens to me? It's not like you can show up in the emergency room and say, 'Ooh! I have an emergency lump!' That won't happen," says Ray.

"I think a lot of us are gonna fall through the cracks," she says, "and I'm very irate about that, very irate about that."

This story is part of a partnership with NPR and Kaiser Health News, with support from the Dennis A. Hunt Fund for Health Journalism, a program of the USC Annenberg School of Journalism's California Endowment Health Journalism Fellowships.

Copyright 2023 NPR. To see more, visit

Eric Whitney